I think the media has taken an insulting stance of stereotyping "old" people. When I see an ad for assisted living ... the people look about 50 at most (although with grey or white hair). Dressed nicely, slim and fit, with accessories as well.
And the Help, I've Fallen and I Can't Get Up ad for instance.
I guess maybe they are hitting below the belt to get us youngsters in their midst? Could be. She just looks so youthful ... great (ironed) outfit, perfect hair, fabulous makeup and just a touch of jewelry. This MIGHT be me.... if I were on my way to a wedding!
Maybe I'm just being crabby. I don't watch much live TV (because I hate commercials) so when I do happen to see a commercial for a pharmaceutical company's wares for elders ... it is just so noticeable that the Grandma and Grandpa are way too young for that product. Now that we baby boomers are tipping the count for age brackets, I would be more apt to buy something if I saw people my age using it. Especially clothing! I want to look 65 not 45. I don't wear heels so please make snazzy shoes that reflect how I really live!
To be fair, when you advertise to "old" people, insert people in the 60's, 70's, 80's, 90's and each decade thereafter. Old people are always at least 20 years older than me! And that's a moving target!!